- Keep it simple and clean
- Less is more
- Make life easy for customer with buttons
- Each product - define how your customer will benefit from buying
Barney's best tip was do the Squint test on your website page. If you squint your eyes and nothing sticks out on your page that makes you want to click it, chances are you need to change i.e. put on a 20% off sticker in bold pink or have a great photo or slogan that really sticks out.
Here's the links for the Business Show and Barney Grossman.